Each time after I appear on television or speak to group– inventors, small business owners and PR professionals hunt me down and ask if I can put their product in my next TV segment. I honestly appreciate hearing from people who have innovative new products. Over the years, that’s how I’ve found some of the best […]
How to Choose Your Small Business Target Audience and Find Them Online
No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]
5 Ways to Ensure Small Business Success on YouTube
Eye appeal is buy appeal. We know this to be true and spend countless time on our appearance, store fronts, marketing, advertising, and branding as a result. Yet many of us ignore the power of video as a way to engage eye appeal at the highest level. There is a place you can advertise yourself […]
How to Refresh Your Small Business Brand in 2013
I love this time of year. An ending giving way to a beginning. A new chance to be everything you wanted to be. A clean slate. An opportunity to start over. However, you approach the New Year personally, when you have a business, more often than not, you’ve got your mind on the bottom line. You’re […]
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