When planning your small business marketing mix, your website is the most important element. Many people think it’s a brochure or business card, but in today’s marketplace the first thing people do when make a buying decision is search online. So your #1 job is to make sure that potential customers can find you on […]
Stop Being a Business Owner and Start Building a Brand
Guest Article The Great Recession forced people take the initiative to go into business for themselves and take advantage of the entrepreneurial climate. Now there’s a new phenomenon facing many of the self-employed: they’ve become successful but can’t seem to take it to the next level. While they’ve done a great job building a business, […]
How To Make Big Money the Last Two Months of 2013
So many small business owners slack off over the holidays, but you should not be one of them. If you get your grind on now, you’ll have plenty of money to invest in your small business in 2014. Proper planning can result in super high-growth over the next 60 days. With just a little effort, […]
The Value of Coupons as a Marketing Tool
Guest Article There are a few famously recession-proof industries. Liquor is one of them- sometimes people need a drink more than ever when the economy’s tanked. Health care is another; production and distribution of food staples; funerary services, etc. Any product or service that people are going to use can pretty safely be categorized as […]
How to Become a Brand in Demand
I recently did a live interview on Twitter for the Women Speakers Association on how to become a brand in demand to grow your small business. I thought the information would be helpful to all of you, my loyal blog readers, so here is the complete Q+A from the live conversation. What does it mean […]
How to Use Video Blogging to Generate Buzz for a Small Business
Guest Article In an effort to make the most out of their blogging sites, many small business owners and entrepreneurs are seeking ways to find a larger online audience. With YouTube being the second most visited site on the internet, video blogging has become a good option to consider to spice up a website. Blog […]
How to Develop a Marketing Plan for Your Crowdfunding Campaign
I recently received an email from a contact of mine, asking for my support of his film From the Rough, starring Academy Award nominee Taraji P. Henson. The film is based on the true life story of an African-American woman who created a men’s golf team at Tennessee State University. The movie has already been […]
How to Enhance Your Restaurant Marketing
Guest Article Whether you are opening a new restaurant, or already have one, it is necessary to ensure that your customers are getting good value. What should be the strategy to market a restaurant business? Investing a lot of money in your restaurant business may not bring you the desired success. It is necessary to […]
Ask SmallBizLady: How to Price Your Speaking Services
Speaking is a great way to brand yourself and your business, but doing it professionally is another matter. Here’s a question from one of my Facebook fans on how to price your speaking services. Question: I’ve been asked to be a guest speaker at a nonprofit leadership conference and they would like me to submit […]
The Advantages of Being Small and Broke in a Small Business
Guest Article When we started the Barefoot Wine brand, our two biggest fears were being small and broke. In retrospect, they were our two biggest strengths and we didn’t even know it! Barefoot is now the #1 wine brand in the United States. Its success has given the wine industry permission to be fun and […]