Guest Article To be able to grow any business, you have to market the product or service to a particular target audience. Without narrowing your focus to a specific customer, you miss the opportunity to be viewed as a specialist or worse spend marketing dollars trying to reach a huge audience and not make much […]
How to Develop a Killer Marketing Plan For Your Small Business – Part 1
Marketing is one of the most critical components of your business’ success. You may have a fantastic product or service, but if customers are not aware it exists, there’s no point to being in business. In order to make sure your product is exposed to consumers, you need to develop a robust marketing plan […]
How To Select The Right Social Media Platform For Your Target Market
Guest Article A myriad of social media platforms exist on the internet nowadays, each appealing to a slightly different demographic and range of interests. Effectively leveraging the relevant platforms can be a huge boon to any business, but there is a careful balance to be struck between effective social media use and spreading yourself too […]
9 Reasons Why Boomer Businesses Fail
I know a woman (let’s call her Sarah) who was a vice president at a major Fortune 500 company. She was a sassy 48-year-old single MBA who was very successful climbing the corporate ladder. She worked in marketing, managing a brand at her company and making a handsome six-figure income. Then one day she decided […]
9 Reasons Why Boomer Businesses Fail
I know a woman (let’s call her Sarah) who was a vice president at a major Fortune 500 company. She was a sassy 48-year-old single MBA who was very successful climbing the corporate ladder. She worked in marketing, managing a brand at her company and making a handsome six-figure income. Then one day she decided […]
How to Choose Your Small Business Target Audience and Find Them Online
No matter what kind of business you run, narrowing your focus to an ideal target audience can have a huge impact on your bottom line. When you are clear about who you want to reach, it makes it easier for your audience to connect with you. For example, let’s say you’re an over-worked mom and […]