Sponsored by MetLife. As we kick off 2024, you are likely spending time thinking about your company’s objectives and plans for the year ahead. What’s top of mind for you and your team? Q1 serves as a strategic time to engage with your employees and proactively understand what’s changed over the past year. […]
How To Create A Successful Marketing Strategy For 2019
Guest Article As we approach the end of the year, many businesses are beginning to plan their marketing strategies for 2019. What are the best ways to promote your business moving forward? In addition to thinking through what’s worked well in the past, it’s important to look towards the future and take advantage of any […]
Six Reasons Your Business Needs to Be on Social Media
As time rushes past, we are witnessing the world of digital marketing skyrocket into one of the most beneficial assets to a business’s success. The realm of social media has grown exponentially in the last 10 years and is now one of the most fruitful options a business can employ in the marketing world. The […]
3 Easy Hacks to Improve Your Small Business’s Cybersecurity
The freedom that the internet has given consumers and businesses is among one of the most important developments in our modern society. Among the changes, our free market has evolved to a mostly eCommerce market, and as a result, the barriers for entry for many niches are as low as ever. If you want to […]
How to Help Employees Still Struggling with Remote Work?
Sure, work from home is easy for many of us. Remote working has lots of benefits of its own—no frustrating commute to the office, no office-floor distractions, and no colleagues intruding your workflow. Many of us are much more productive and engaged now after the world went to lockdowns. However, many employees are still struggling […]
10 Ways to Increase Customer Retention to Scale Your Business
A study of Gartner Group suggests that around 80 percent of the average company’s future gains will come from the existing 20 percent of customers. It may sound like a broken record, but it is essential to keep in mind that existing customers are the lifelines of each and every company. That’s why many emphasize […]
3 Signs Your Cash Flow is in Trouble
As a small business owner, you’ll hear a thousand times over that “cash flow is the lifeblood of your business.” Even if you’re sick of hearing it, it’s important for you recognize why the saying is so popular. Cash flow management will literally make or break your small business. According to Dun and Bradstreet, 90% of […]
How to Get Your Small Business Ready for Mobile First Indexing
Guest Article More than half of all internet searches take place on mobile devices. Now, Google has decided that they are going to adapt their search engine to this trend by prioritizing mobile first indexing. Google has already started testing mobile-first indexing with a small number of websites and expects to fully roll out the […]
How to Enjoy a Vacation When You’re a Freelancer
When you freelance, there’s no one you can immediately delegate to. And it’s not like you can inform your boss of your intention to take a couple of weeks off, and get paid for the privilege either. This is not a gripe at the unfairness of it all when you are a freelancer; obviously there […]
How to create lead magnets for your small business
Guest Article Leads magnets are undeniably one of the most efficient and gainful ways to collect contact information from your website. By offering something valuable to potential customers in exchange for their email address or cell phone number, you create a mutually beneficial scenario – making internet users more likely to trust you with their […]
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