Guest Article I’ve got news for you — when you’re building your social media profile (and not your email list), you’re setting yourself up for failure. Here’s why: Your goal with social media should be to drive traffic back to your own website. Once your target lands there, you’d best have at least three ways […]
Should You Be Leveraging LinkedIn for Sales in a Small Business?
Can LinkedIn really increase sales in your small business? I say absolutely YES. The reason why LinkedIn is so valuable for reaching potential clients is because you can target specific groups of people easily and you can gather all kinds of information for making a connection. “Because the client was able to look at my […]
How to Market Your Business as a Solopreneur
Guest Post Solopreneurs are a unique breed of people forced to juggle multiple business functions while running their businesses on a day-to-day basis. For many solopreneurs, their greatest skills lie not in marketing, but in creating the products or services that they sell. Additionally, entrepreneurs who run their own sole proprietorships likely don’t have a […]
How to Use Images to Build Your Online Reputation
Guest Post Images are a powerful and dynamic storytelling tool. They can convey a message within a glance and can therefore make your website stand out from the rest. Images, such as those found on your website and infographics, can be a powerful marketing tool, especially for startups looking to earn links and gain recognition […]
How to Get Started with Email Marketing
Guest Post Nothing else in email marketing is more important than having a strong relationship with your email list subscribers. Do things right and you’ll have a super responsive list of recipients, which is gold in the email marketing game. Most likely your list is in QuickBooks or a spreadsheet. The most common is a […]
5 Marketing Tips to Keep More Customers in 2013
I’m a customer relationship management (CRM) guy and have been for the better part of the last ten years. These systems help small businesses automate marketing processes to more efficiently close deals, and do a better job of building customer relationships. With more small businesses turning to CRM apps and services to help with marketing […]
How to Refresh Your Small Business Elevator Pitch for 2013
When you are in business, you are selling yourself as much as you are selling your products and services. One of things that you might want to update as you head into the New Year is how you introduce yourself. Some call it your 30 second commercial; some call it a value proposition or your […]
How to Become a Small Business Catalyst in 2013
It’s always best to be someone who makes good things happen. This creates energy, activity, goodwill and ultimately, results and success. When you are a catalyst, you live by the code “Give to Get.” You draw so much opportunity to you because of what you do. So, are you a catalyst? A catalyst is a “person whose talk, […]
7 Ways to Update Your Look in 2013
When you run a small business, you are selling yourself. The first time you meet someone, they form an opinion about you in a matter of 3 seconds based on your appearance alone. People like to do business with people who are successful — or who at least look the part. Even if you don’t have […]
Five Ways to Use a Press Release to Promote your Small Business
What Can a Small Business Write a Press Release About? Something new or newsworthy about your product, service, business or related event. Sometimes you can hang a release on a trend, or an upcoming holiday or season, but events are easiest to get publicity for. Make it about what a targeted publication or blog’s readers […]