Welcome to the “Best of Blogs 2023” on SucceedAsYourOwnBoss.com! Discover the insights and strategies that stood out this year, covering essential topics for entrepreneurial success. From crafting a powerful brand position to mastering email marketing, diving into profitable podcasting, leveraging the impact of video marketing, unlocking the art of writing a book, and building a […]
14 Ways to Promote a Podcast
In my last blog post, I shared a simple 10-step system for starting a podcast. Now, I want to help take you the rest of the way by sharing 14 ways to promote a podcast so you can get more listeners and followers. By leveraging these promotion strategies, you’ll be able to elevate your podcast’s […]
15 Tips to Attract Customers to Your Small Business
I’ve been a small business coach for a long time now, and it’s interesting how the big questions never change. Whether a person just started their small business or has been running it for a while, they ask me, “How do I attract customers?” The truth is that there isn’t one thing you need to […]
10 E-commerce Strategies to Weather an Economic Downturn
According to Bloomberg’s December 2022 survey, economists say there is a 70 percent chance that the US will experience a recession in 2023. As a small business coach, the first thing I need to tell you is DON’T PANIC! The economy regularly cycles through highs and lows, and if you are prepared, you’ll weather the […]
7 Steps to Prepare for Holiday Season Sales
It’s only September, but the time is NOW to prepare your small business for holiday season sales. One thing I’ve learned in my decades-long career helping small businesses is that you can never start too early for the holidays. Q4 sales can massively increase your bottom line, but to maximize your results, you’ll need time. […]
The Complete Guide to Selling Online in 2022 – Part 2
The internet has made distribution and sales so much easier than they used to be. People today do their shopping online, whether they’re buying clothes, gadgets, groceries, or toilet paper. So, if you want to build an eCommerce business and start selling online in 2022, I can help! This is Part 2 of The Complete […]
How to Build Great Sales Funnels
Developing and managing sales funnels is one of the most powerful marketing engagement tools in your small business. Email marketing is your follow-up system in your business. Each type of sales funnel is a tactic of email marketing and can impact buyer behavior. Marketing happens in stages. It is the customer-buyer journey and the execution […]
How to Use Email Marketing as a Guerrilla Tactic to Boost Your Small Business
Guerilla marketing is a marketer’s ace in the hole. When it’s done right, it has the potential to elevate your brand into the stratosphere. When we think of guerrilla marketing, we think of big, splashy campaigns – but what happens when you marry guerrilla marketing with an email? If you can believe it, it is […]
3 Strategies to Boost Small Business Growth
Starting and growing a small business requires a lot of hard work and a lot of knowledge. Many entrepreneurs who take the leap to start their own business fail to recognize that not only do they need to be a master in their own expertise of what they are offering as a product or service, […]
10 Email Marketing Best Practices to Improve Digital Marketing ROI
Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]