In the dynamic world of digital marketing, Pinterest has emerged as a powerful platform that can significantly enhance your brand’s visibility, engagement, and, ultimately, its success. With over 482 million monthly users worldwide, Pinterest isn’t just another social media site – it’s a visual search engine that allows users to discover and share ideas through […]
The SmallBizChat Podcast: Building a Brand and Digital Marketing with Barry Moltz
As a small business expert, Barry Moltz gets owners growing again by unlocking their long-forgotten potential. With decades of entrepreneurial experience in his own business ventures and consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps […]
The SmallBizChat Podcast: Hit it & Quit It with Bernadette McClelland, Ted Santos, and Barry Moltz
Bernadette McClelland is a high-content and inspirational speaker on transformation and business growth, making booking a speaker easy and joyful. She has spoken in 12 countries across four continents, and 85% of her past clients have rebooked her in one capacity or another. She has landed million-dollar deals, and the US government recognizes her […]
The SmallBizChat Podcast: Leveraging the Post-Pandemic Market with Eric Brown
Eric Brown is a Serial Entrepreneur and CEO of Urbane Apartments, a fun and hip collection of living spaces in the suburbs of Detroit. He is a pioneer in digital marketing and urban housing development. Eric founded Urbane Apartments in 2000 and has built and developed over 16,000 market-rate apartments on a national scale. He […]
The SmallBizChat Podcast: Building an Innovation Ecosystem with Felecia Hatcher
Felecia Hatcher is an Innovation Powerhouse, Personal Transformation Speaker, Entrepreneur, and Author. Following a successful career in experiential marketing working with tech companies such as Nintendo, Microsoft, and Sony, she started a gourmet popsicle company with her husband. While building a hugely successful catering company and working with strategic partners like Paypal, Google, and Airbnb, […]
How to Measure Your Marketing Campaign Efforts
If you plan on investing in digital marketing, it’s important to know how to measure your marketing campaign effectiveness. If your marketing campaign works great, you’ll want to know so you can recreate your success! So, how do you check the effectiveness of your marketing campaigns and compare it with your expectations? That’s the topic […]
12 Best Small Business Blogs of 2021
2021 is almost in the books, and as I suggest to all small business owners, now is a good time to look at your metrics for the year as you set goals for the new year. As I was doing my annual review, I stopped to look at my highest-performing blogs from 2021. This list […]
10 Email Marketing Best Practices to Improve Digital Marketing ROI
Email marketing is unquestionably one of the best digital marketing strategies. What if I tell you that you can increase your marketing profit by following some simple tips? Today I’m going to show you how you can skyrocket your email click-throughs and open rates to improve your digital marketing ROI. By following these 10 email […]
15 Mistakes Not To Make In Your Digital Marketing Approach
Marketing is an essential practice in any organization, and now everything has gone digital, the possibilities are almost endless. Not only is the world of digital marketing exciting, but it is also constantly evolving, and the potential is huge. At the same time, there are mistakes to be avoided at all costs in your digital […]
How to Generate Business Leads on Autopilot With Cold Emails
Cold emailing is one of the most popular methods of generating new leads, and it’s easy to see why, with low costs and the ability to rapidly scale your efforts. However, although anyone can send a cold email, sending one that consistently generates new business is a skill that—judging from my inbox—few have mastered. At […]