There is no easy way to close a sale; many things are involved in creating an effective sales outreach strategy. To drive sales, you must: Be clear on your niche target customer Understand their biggest challenge Determine where they spend time online Create amazing content Position your business against the competition Communicate value consistently And […]
4 Ways Your Inbox is Inhibiting Business Growth (& How to Fix It)
Sponsored Post The email inbox. It’s still one of the most important tools in your sales process, especially for your sales team’s toolbox. That being said, inefficient use of email and the inbox can cause costly bottlenecks and inhibit long-term business growth. What’s worse, many business owners don’t even realize that they have a problem. […]
How to Select a CRM System for Your Small Business
Sponsored Post Conceptualizing, launching, and operating a small business is a time and labor-intensive endeavor. Getting caught up in the day-to-day activities takes your attention in many directions. Still the risks are worth the potential rewards, not just for the financial gains, but also for the fact that you have a direct impact on your […]
How to Use CRM to Really Connect With Your Customers
Sponsored Post Customer relationships are at the core of your business. When you nurture relationships with your customers, you help them connect with your brand. By leveraging a customer relationship management (CRM) solution, you can stay connected with your customers on a deeper level, increasing the chances that you will keep them as customers for […]
CRM Doesn’t Have to be Industry Specific and Here’s Why…
Sponsored Post Image credit If you’ve decided that you need a customer relationship management system or (CRM), chances are, you’re exploring and weighing the many different options available to you. You’ve probably found some interesting industry specific CRM options out there. Or maybe you’re using a CRM system already, and would like to better customize […]
How Using a CRM Can Grow Your Small Business
Sponsored Post Customer relationship management (CRM) has been growing steadily for years, and by next year, the industry is expected to hit $36.5 billion worldwide. Sharing information is critical to business operations. Silos of information create loss—both in knowledge sharing and in bottom line profits—because they create gaps in your business that your customers feel. CRMs […]
5 Things You Can Do to Maximize Your CRM System
Sponsored Post The best CRM solutions are the ones that are used. It’s a simple concept; however depending on the types of technology adopters (personality types) at play in your small business, getting buy-in from your co-workers to use the company CRM software can present some challenges. Here are 5 things you can do […]
Would CRM Software Benefit Your Small Business?
There are few arenas where small businesses have the upper hand over their larger counterparts. One area where they shine is in building and managing customer relationships. The friendly neighborhood restaurateur, or local shopkeeper, hold special places in the hearts of local customers. However, much like anything else, more and more customer relationships are becoming […]
Newsflash–Nobody Cares About Your Business!
This may seem harsh, but if you do not take the time to build and maintain relationships with your customers your direct mail, emails, brochures, and that voicemail you left at 4pm on Friday is all headed for file zero or the delete button. All your customers care about is WIIFM or What’s in it […]
Finding and Keeping Clients Using Social Customer Relationship Management
Each week as Smallbizlady, I conduct interviews with small business experts on my weekly Twitter talk show #SmallBizChat. This is excerpted from my #SmallBizChat interview with Howard Yermish @hyermish. Howard has worked professionally in Internet development since 1993. Howard has consulted on projects for clients such as AOL, Commerce Bank, Disney, Kaiser Permanente, Mattel and Microsoft, as well […]