When you build a powerful personal brand, speaking opportunities, media requests, and corporate opportunities will come banging down your door. Creating a national brand means you no longer need to explain your expertise or solutions or pitch yourself. Your clients will already know what you do, and your conversation becomes about interest and availability. It’s the […]
How to Define Your Small Business Brand
What’s your small business brand? Every business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name. The brand is typically the visual image of your business (your logo) and how your product is expressed. Companies […]