The website for your small business is an important element when planning out your marketing campaigns. Long gone are the days where a business card or brochure was the only way to increase your company’s business and client base. With many customers starting their purchasing journey online, it’s vital they can find you on the […]
10 E-commerce Best Practices for Small Businesses
You have a small business now, and you know you want it to grow. Growth means more customers, more revenue, more inventory, and more success. Before you can get to this space, however, you have to set some practices in motion that will foster natural and lasting growth. Check out these 10 e-commerce best practices […]
Five Reasons You Could be Paying Your Web Team Too Much
Guest Article Expensive websites don’t always mean quality websites. Here are five things that should make you squint a little harder when reading the fine print of your website contract: 1) Your web coder is also your host provider A good number of web developers like to clump their services together. They will offer to […]
Why Small Business Websites Fail
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with @LynnWhite. Lynn White, a sucker for gadgets since middle school, now has an MBA and is the Principal Designer of Lynn […]
How to Use Your Website to Make Money
Guest Article Although your loyal customers play a large role in letting others know your business exists, how do you reach out to your prospects? This can be difficult when you are not promoting your business’ website correctly. Not only should you make it a goal to get your name out there, but to also […]